Social Media
So why is Facebook so important to my business?
A profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.
We help your business connect with your customers that use Facebook
- Average user has 130 friends (spreads the word quick among friends)
- Average user is connected to 80 community pages, groups and events
- More than 900 million objects that people interact with (pages, groups, events and community pages)
- More than 800 million active users
What we do better than anyone in the world:
- Set Your Strategy. “Make things as simple as possible. But, not simpler than that.” Einstein said it. We live it. The social media landscape is so vast it can make one’s eyes glaze over. We distill it down to its’ essence and handcraft the simplest, most effective social media program for our clients. Our social media programs elevate brand equity, foster word-of-mouth marketing, drive revenue, elevate customer service, win new customers and transform current customers into vocal brand evangelists. Determine the most efficient, effective, results-driven social media program. Social media is like a fine wine: more is not better. Better is better
- Create Your Content. This is the era of compelling content. There is an overabundance of information which is causing people to seek authentic, credible sources of information. We help our clients hone their brand messages and then we craft the most compelling content on their behalf to build brand equity, gain trust among their target markets and drive business in an elegant, effective way;
- Monitor Your Brand — and Engage Your Audience. We believe that the ability to hear what everyone is saying about your brand, across every area of the Web, is nothing short of historic — and a dream scenario for any brand. We use a highly-sophisticated set of brand monitoring and “sentiment analysis” tools to listen to what people really think about your company. And then we engage your audience, countering and neutralizing the negative while lifting up and publicizing the positive. We have an unbeatable track record in this regard: responding to postings within hours; speed-of-response is paramount to success in brand monitoring and engagement.
- Generate Market Research. One of the great strengths of social media is “crowdsourcing,” namely: mining the intellectual capital of your most vocal brand advocates and letting them take some ownership over the brand. EHSM is extremely effective at generating valuable, relevant “on-the-ground” market research for our clients as we concurrently build brand loyalty for them.
- Constantly Measure, Hone, Refine & Report. In social media, it is imperative to test, measure and refine constantly. Barack Obama’s campaign did this beautifully in the 2008 presidential campaign. They tested every call-to-action button, every color scheme, every photo…everything. What they thought would work ended up not resonating with their audience. They would have never known what buttons and copy worked best had they not tested it via Google Multivariate testing. We do that and more. One example: we use “heat maps” to see exactly what website visitors are doing — to ensure the highest possible ROI for our clients;
- Provide “Traditional PR” Services. We are a hybrid social media/traditional media agency. We garner earned media for our clients as well as any PR firm in the world. We can handle “social media release” creation and distribution, media coaching, media booking and communications management. PR is the most credible form of coverage, it’s free and it’s highly-effective when combined with social media.
Ready to move your social media from “good to great”?
Good. Then we’re ready to help you. Click here to contact us — and expect a timely, thoughtful reply.
Services
List of Our Services:
Social Media Marketing
Online Reputation Services
Local Internet Marketing Consulting
Google Places Optimization
Online Reputation Management
According to wikipedia this is the definition of online reputation management:
Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
-Warren Buffett
Who needs online reputation management ?
- Business owners who have negative publicity.
- Good people who want to clean up their online reputation.
- Individuals and Businesses who need help managing their reputation both online and offline and need qualified web consultants.
- Those who need help cleaning up their negative publicity from search engine results and want to gain back that competitive edge.
- Anybody who wants all positive results to flow when they Google your name.
Some of our marketing strategies…
- Promote positive reviews and press releases about yourself or business.
- Create viral effects of new positive publicity about your business or yourself utilizing our proprietary Social Networking tools.
- In the end you see results, gain back any business you would have lost with negative publicity and your future employer sees positive results when they search for you.
